Two ways to start
Strengthen human judgment by making every decision improve the next.
AEO-to-Commercial Impact Project
Starting at $5,000+
Typical duration: 4 weeks
Purpose: determine where AI visibility is failing to translate into buyability or meaningful commercial impact, then identify what should change and how to evaluate the downstream response.
Include
- One priority ICP / buyer context
- One commercial question
- Bounded prompt and source set
- Baseline visibility + buyability diagnosis
- Prioritization of the highest-impact evidence / experience gaps
- 2–3 recommended interventions tied to the commercial hypothesis
- Downstream buyer and pipeline signals that should change if the hypothesis is right
- One validation / retest cycle where implementation timing allows
- Final decision readout: what changed, what remains uncertain, and what the evidence justifies doing next
Not included by default
- Multi-product or multi-market expansion
- Large-scale content implementation
- Ongoing monitoring
- CRM / pipeline attribution
- Revenue attribution
- Extended measurement periods
Important positioning
This is not a standard AEO optimization engagement. Visibility, citation, prompt, and source analysis are inputs to the commercial decision, not the end goal.
GTM Decision Project
Custom quote
Purpose: resolve one consequential GTM decision or constraint when buyer, market, field, product, funnel, or performance evidence points in different directions.
Include
- One consequential GTM decision or constraint
- Cross-functional evidence synthesis
- Conflicting-assumption mapping
- Strongest business-linked hypothesis
- Identification of the highest-leverage constraint
- Recommended GTM decision / intervention
- Downstream evidence that would support, challenge, or trigger revisiting the decision
- Decision record
- Next-review criteria
Follow-on execution, extended measurement, or additional decision cycles are scoped separately.