About ValueTempo
ValueTempo exists to make value legible.
A product can create real value and still struggle, because buyers can't see it clearly enough to understand it, budget for it, and justify it before they ever talk to sales. We call that gap buyability, and we built the AVS Rubric to measure it.
We believe the most durable revenue comes from value buyers can see and trust for themselves. So when value is easy to verify, good products get bought for the right reasons, buyers move with confidence, and what a company creates actually reaches the people it was built for.
Buyable, not just buildable.
What we do
We measure buyability: how well a buyer, human or AI agent, can independently understand a product, estimate what it costs, judge whether it fits, and justify it internally before the first sales conversation.
That matters more every year. Buyers now form confidence early. They read pricing pages, inspect packaging, look for trust signals, and try to decide whether a product fits their context long before they reach out. When the public surface answers those questions, evaluation moves quickly. When it doesn't, the work doesn't disappear. It shifts onto sales calls, founder demos, and champions left to justify a purchase without the evidence they need.
ValueTempo gives teams a clear, evidence-based read on where that confidence breaks down, and what to publish to close the gap.
Your GTM system needs a spec
Going to market is becoming engineering. Teams now build GTM as a system, with data, agents, orchestration, and instrumentation, and the rise of the GTM engineer is the clearest sign of it.
But a system is only as good as the spec it is built against. A product team would never ship without one: who it is for, and what "working" means. A GTM system needs the same: a lightweight spec, defined by the buyer, by what they can verify on their own before anyone gets on a call. Without it, more tooling just builds faster in the wrong direction.
The spec is a living thing. Think of it as a set of levers, the dimensions a buyer uses to decide. Each company tunes its own configuration for its product and market, then re-tunes it in a continuous loop as the market shifts. The kit stays stable. Your build evolves.
That spec is yours to write. ValueTempo brings proven operating models to help you make it clear and measurable, avoiding mistakes others have made, so your revenue architects and engineers have a real target to build against, and a way to see when it drifts.
How we work
We work with teams in three ways: a rubric that diagnoses your own buyability, a benchmark that shows where your category stands, and hands-on work to design the system behind your score.
The AVS Rubric
Diagnoses buyability across eight buyer-confidence dimensions, spanning product clarity, pricing and value-unit definition, cost and packaging, risk and trust, and decision readiness. Every score is grounded in published commercial evidence, the information a buyer can actually find and use before engaging sales. A higher score means stronger buyer-facing evidence, which is a measure of legibility, not a judgment of product quality.
The AI SaaS Buyability Benchmark
Runs the rubric at the market level. It diagnoses AI SaaS companies across multiple categories, so teams can see where their category has converged on buyer-ready evidence and where the gaps still slow buyers down.
GTM System Architect
A hands-on engagement for teams ready to design, not just diagnose. We work directly with your revenue architects and engineers to write your buyability spec and design the GTM system around it, using the Buyer-Defined GTM Operating Model below.
The Buyer-Defined GTM Operating Model is how we run that third engagement. It is a continuous loop, not a one-time project: define the wedge and the buyer outcome you are committed to improving, map what the buyer needs to understand, trust, decide, and do at each lifecycle stage, write that into a GTM system spec, design how it should be built and instrumented, then detect where buyer confidence is breaking and calibrate. The loop closes by checking buyer confidence again, not just activity.
About the founder
Michelle Perkins founded ValueTempo after a career building category leadership and go-to-market systems for some of the biggest names in tech. At Adobe, she drove the industry-wide creation of the "rich internet experience" category, leading full-funnel marketing programs that grew revenue 30 to 55% year over year and established market leadership within three years. At Dolby, she architected the partner enablement system behind the global rollout of Dolby Atmos: account intelligence, education, and joint marketing operationalized across field kits and content governance, cutting sales cycles by 30% and lifting partner adoption 90% across device categories globally.
She later co-founded a SaaS startup building a privacy-compliant TV-to-mobile engagement and commerce platform, proving the model with POCs at Comcast, WillowTV, Vice Media, and others to reduce the time from trial to adoption.
That work taught her the same lesson from different angles: GTM systems only scale when the narrative, the enablement, and the proof points are built around what the buyer actually needs to decide. ValueTempo, the rubric, the benchmark, and the GTM System Architect engagement, is how she now helps other teams build that system on purpose instead of by accident.
See where you stand
Get an instant, evidence-backed read on where buyers may lose clarity, confidence, or budget justification on your own surface.